Precision already attracts the right homeowners. The biggest return is converting more of them and winning larger projects, not buying more traffic.
A small gain in conversion is worth far more than a small rise in traffic.
Before this interview I crawled the live site with Screaming Frog and reviewed the key pages by hand. The findings below are real, and most are quick, low-cost fixes that sit in the first weeks of the plan.
| Finding | Where it shows | Why it matters | Priority |
|---|---|---|---|
| Duplicate town pages | 13 extension + 13 renovation pages, shared text and meta | Google treats them as duplicates and ranks them low | High |
| Broken menu link (404) | Repeated across 55 internal links | Wastes crawl budget and frustrates visitors | High |
| No structured data | Site-wide | Misses rich results for local business, service and FAQ | Medium |
| Slow homepage | ~5.3s load, 3.4MB hero image, autoplay video | Mobile visitors drop before the page loads | High |
| Sitemap health | Lists 404 and redirected URLs | Sends search engines to dead ends | Medium |
| Contact friction | Email coded as a phone link, no header phone, no form on service pages | Ready buyers have to hunt to get in touch | High |
| Reviews under-used | 4.8 from 28 reviews, sitting on one page | Trust is hidden where people actually decide | Medium |
| Small polish | A typo and lower-case town names | Quietly undercuts a premium impression | Low |
Method: Screaming Frog crawl plus manual review. Every finding checked by hand, judgement and priorities my own.
| Local builder | What they lead with |
|---|---|
| Newman Construction | A near 9.85 / 10 Checkatrade score on every page, FMB membership, before-and-after galleries |
| iRenovate | Interactive before-and-after sliders, thirty years of experience, Checkatrade reviews |
| Cotswold FMB firms | Heritage as a hook, decades established, FMB master-builder accreditation, premium tone |
| Poppy Construction | A clear project range (£10k to £500k) that sets expectations and filters enquiries |
| Precision today | Strong rating and real projects, with the proof and qualifying journey still to switch on |
The winners all make trust visible. Precision can match this quickly with what it already has.
Not a jack-of-all-trades. Renovations, extensions and design-and-build.
Real projects, reviews, accreditations and video, not just claims.
Builders, Green Energy and Home Interiors, from extension to finished home.
From first call to handover. This removes the main fear of building work.
Outcome: fewer lost enquiries, almost no cost.
Outcome: better rankings, warmer enquiries.
Outcome: a site that stands apart and compounds.
Team time is the cheapest asset. Fifteen to twenty minutes after each job for photos and a review.
Quality over quantity. The form filters for larger projects, and a same-day reply wins far more work than a slow one.
Google Business Profile is a near-term priority. It's often the first call for a local builder, and right now reviews are scattered across sites rather than gathered on Google. I'd claim it, add project photos and posts, and point review requests there.
Extension clicks cost less than painting or roofing, but convert lowest (around 2.6%), because the decision takes months. So I split keywords by intent.
extension builder [town]renovation contractor Cotswoldsloft conversion [town]house extension costdo I need planning permissionsingle vs double storeyRemarketing brings researchers back. I measure cost per won project, not cost per click.
Most enquirers will not be ready for months. Email keeps Precision present and trusted, so when they are ready, we are the obvious call.
Runs on GoHighLevel, already in place. Only to people who enquired and opted in. The owned-channel version of remarketing.
Drag any input. The numbers update live. This is how I'd think about budget: not the cost of a click, but the cost of a won project.
Expected monthly averages, not exact counts. For example, 9.9 enquiries means about ten in a typical month.
Sources: cost per click and click-to-enquiry rate, LocaliQ 2025 home-services advertising benchmarks. Project value range, 2026 UK extension and renovation cost guides. Gross margin range, UK residential construction industry reports.
Brief, work and result for real local projects.
Photo sliders of completed extensions and renovations.
Customer stories in text and short video.
Planning permission, process, what to expect.
Site progress and the founders' own voice.
Project walkthroughs and customer testimonials.
For a builder, seeing the finished work and hearing real customers does more than any words. Video is the strongest trust asset we have, and I produce it myself.
Around four in five people say a video testimonial makes them more likely to choose a firm (Wyzowl). It works hardest on the pages and ads where people decide.
| What we track | What good looks like | Tool |
|---|---|---|
| Local visibility | Higher position and clicks for service-and-area searches | Search Console |
| Enquiry volume | More forms and calls from the service pages | GA4, call tracking |
| Enquiry quality | More qualified, larger-project enquiries | CRM |
| Trust | More and fresher reviews, video watch time | Google, analytics |
| Response & speed | Reply under one working day, load under 2.5s | CRM, PageSpeed |
Shown in a one-page monthly dashboard: enquiries by channel, % qualified, won projects and revenue.
Three sister companies already cover the full journey: build it, power it, finish it. The advantage is real, and no local rival can match it.
Extensions, renovations and design-and-build.
Heating, electrics, solar and renewables.
Kitchens, bathrooms and interior finishing.
This cross-referral already happens by word of mouth. My job is to make it intentional: one trusted team for your whole home, not three things to buy.
One team for the whole home, from building to energy to interiors. No local rival can match it.
Extensions are planned over autumn and winter, then built from spring. The work is won months before the first brick. So the time to be ready is before the next planning wave.
Switch the marketing on. Quick wins first, almost no cost.
Capture the homeowners planning next year's extension.
Booked up and building, ready for the new season.
Let's build it together.